Strategy and Planning Tools

Google Trends: Analyzes search trends to help plan content and campaigns.

BuzzSumo: Identifies popular content and influencers for content strategy.

SEMrush: Provides SEO and SEM tools for competitive analysis and keyword research.

Ahrefs: Offers SEO tools for backlink analysis, keyword research, and competitor analysis.

Moz: Provides SEO tools including site audits, keyword research, and link analysis.

Ubersuggest: Offers keyword research and SEO analysis tools.

AnswerThePublic: Generates content ideas based on popular search queries.

Canva: Design tool for creating graphics, social media posts, and presentations.

Trello: Project management tool for planning and organizing marketing tasks.

Asana: Project management tool for team collaboration and task management.

Monday.com: Work operating system to manage projects and workflows.

Notion: All-in-one workspace for notes, tasks, wikis, and databases.

Content Creation and Management Tools

Grammarly: Grammar and spell checker for writing error-free content.

Hemingway App: Simplifies and improves readability of content.

CoSchedule Headline Analyzer: Analyzes and scores headlines for effectiveness.

Feedly: Aggregates content from various sources for content curation.

Pocket: Saves articles and content for later reading or sharing.

Evernote: Note-taking app for organizing ideas and content drafts.

Buffer: Social media management tool for scheduling and analyzing posts.

Hootsuite: Social media management tool for scheduling, monitoring, and analytics.

Sprout Social: Social media management and analytics platform.

Later: Visual content scheduler for Instagram, Facebook, and Twitter.

Tailwind: Pinterest and Instagram scheduler and analytics tool.

Canva: Design tool for creating graphics, social media posts, and presentations.

Adobe Spark: Create graphics, web pages, and videos.

Animoto: Create videos and slideshows for social media and marketing campaigns.

PicMonkey: Photo editing and design tool for creating visuals.

Crello: Design tool with templates for social media, ads, and marketing materials.

Snappa: Online graphic design tool for social media, ads, and blog posts.

Venngage: Infographic maker for visual storytelling and data visualization.

Piktochart: Create infographics, presentations, and reports.

Storyblocks: Royalty-free stock images, videos, and music for content creation.

Email Marketing Tools

Mailchimp: Email marketing platform for creating, sending, and analyzing email campaigns.

Constant Contact: Email marketing and automation platform.

ConvertKit: Email marketing and automation for creators and bloggers.

AWeber: Email marketing software for small businesses and entrepreneurs.

GetResponse: Email marketing, automation, and landing page builder.

Drip: Ecommerce CRM and email marketing automation platform.

Campaign Monitor: Email marketing and automation platform for marketers.

Sendinblue: Email marketing and marketing automation platform.

ActiveCampaign: Email marketing, marketing automation, and CRM platform.

Social Media Marketing Tools

Facebook Business Manager: Manage Facebook pages, ads, and analytics.

Instagram Insights: Instagram’s native analytics for business profiles.

Twitter Analytics: Analytics dashboard for monitoring Twitter performance.

LinkedIn Pages: Manage LinkedIn company pages and analyze performance.

Pinterest Analytics: Analyze performance and trends on Pinterest.

Reddit Ads: Advertising platform for targeting specific Reddit communities.

Quora Ads: Advertising platform for promoting content on Quora.

Buffer: Social media management tool for scheduling and analyzing posts.

Hootsuite: Social media management tool for scheduling, monitoring, and analytics.

Sprout Social: Social media management and analytics platform.

Later: Visual content scheduler for Instagram, Facebook, and Twitter.

Tailwind: Pinterest and Instagram scheduler and analytics tool.

TweetDeck: Twitter management tool for scheduling and monitoring tweets.

Canva: Design tool for creating graphics, social media posts, and presentations.

Adobe Spark: Create graphics, web pages, and videos.

Animoto: Create videos and slideshows for social media and marketing campaigns.

PromoRepublic: Social media management tool with content ideas and scheduling.

Loomly: Social media calendar and content management tool.

MeetEdgar: Social media automation and content recycling tool.

SocialBee: Social media management tool with content categories and scheduling.

SEO Tools

Google Analytics: Web analytics tool for tracking website traffic, conversions, and user behavior.

Google Search Console: Monitor website performance in Google search results and fix issues.

Google Keyword Planner: Keyword research tool for Google Ads campaigns.

SEMrush: All-in-one marketing toolkit for SEO, SEM, and content marketing.

Ahrefs: SEO and backlink analysis tool.

Moz Pro: SEO tools including site audits, keyword research, and rank tracking.

Serpstat: All-in-one SEO platform for keyword research, rank tracking, and site audit.

Ubersuggest: Keyword research and SEO analysis tool.

Screaming Frog: SEO spider tool for website crawling and audit.

Yoast SEO: WordPress plugin for optimizing on-page SEO.

SEOptimer: SEO audit and reporting tool for websites.

BuzzStream: Outreach and link building CRM.

Majestic SEO: Backlink analysis tool for SEO and competitive research.

Linkody: Backlink monitoring and management tool.

CognitiveSEO: SEO analysis and monitoring tool.

Paid Advertising Tools

Google Ads: Advertising platform for creating and managing Google search and display ads.

Facebook Ads Manager: Create and manage Facebook and Instagram ads.

LinkedIn Ads: Advertising platform for targeting professionals on LinkedIn.

Twitter Ads: Promote tweets and run advertising campaigns on Twitter.

Microsoft Advertising: Advertising platform for Bing search and Microsoft properties.

Pinterest Ads Manager: Create and manage Pinterest promoted pins.

Reddit Ads: Advertising platform for targeting specific Reddit communities.

Quora Ads: Advertising platform for promoting content on Quora.

SpyFu: Competitor keyword research and PPC competitor analysis tool.

AdEspresso: Facebook and Instagram ad management tool by Hootsuite.

WordStream: PPC management software and free AdWords grader tool.

Optmyzr: PPC management tool for Google Ads and Bing Ads.

AdRoll: Retargeting platform for cross-channel advertising campaigns.

Unbounce: Landing page builder and conversion optimization tool.

Instapage: Landing page and post-click optimization platform.

Analytics and Reporting Tools

Google Analytics: Web analytics tool for tracking website traffic, conversions, and user behavior.

Google Data Studio: Data visualization and reporting tool for creating dashboards.

Cyfe: All-in-one business dashboard for monitoring metrics from multiple sources.

Databox: Business analytics platform for real-time performance monitoring.

Kissmetrics: Customer engagement automation and analytics platform.

Mixpanel: Product analytics and user behavior tracking platform.

Hotjar: Heatmaps, session recordings, and conversion funnel analysis tool.

Crazy Egg: Heatmap and A/B testing tool for website optimization.

Mouseflow: Website behavior analytics and session replay tool.

Heap Analytics: Autotrack events and analyze user behavior without tagging.

Conversion Rate Optimization (CRO) Tools

Optimizely: A/B testing and experimentation platform for optimizing user experiences.

VWO (Visual Website Optimizer): A/B testing, multivariate testing, and personalization tool.

Unbounce: Landing page builder and conversion optimization tool.

Instapage: Landing page and post-click optimization platform.

Leadpages: Landing page builder for lead generation and conversions.

Crazy Egg: Heatmap and A/B testing tool for website optimization.

Hotjar: Heatmaps, session recordings, and conversion funnel analysis tool.

Mouseflow: Website behavior analytics and session replay tool.

Sumo: Email list builder and conversion optimization tools.

CRM (Customer Relationship Management) Tools

HubSpot CRM: Free CRM with sales and marketing tools for managing customer relationships.

Salesforce: Cloud-based CRM platform for sales, service, and marketing.

Zoho CRM: CRM software for managing customer relationships and sales pipelines.

Pipedrive: Sales CRM and pipeline management tool for small businesses.

Freshsales: CRM software with built-in phone and email, AI-based lead scoring.

Keap (formerly Infusionsoft): CRM and marketing automation software for small businesses.

ActiveCampaign: Email marketing, marketing automation, and CRM platform.

Agile CRM: All-in-one CRM with sales and marketing automation.