General Social Media Stats

Global Reach: There are approximately 4.9 billion social media users worldwide​ (SocialPilot)​.

Daily Usage: On average, people spend 2 hours and 27 minutes on social media daily​ (Social Champ)​.

Facebook

Monthly Active Users: Facebook boasts 3.06 billion monthly active users, making it the most used social media platform​ (SocialPilot)​.

Engagement: The average engagement rate for a Facebook page post is 0.07%​ (SocialPilot)​.

Demographics: The platform is most popular among users aged 25-34, who make up 18.3% of global users​ (SocMed Dashboard)​.

Business Impact: 81% of businesses share videos on Facebook, and 96% of B2C marketers use Facebook for marketing​ (SocialPilot)​​ (SocMed Dashboard)​.

Instagram

User Base: Instagram has over 2 billion monthly active users​ (Social Champ)​.

Age Group: The largest age group on Instagram is 18-34, making up 62% of its user base​ (SocialPilot)​.

Engagement: Instagram has a higher engagement rate compared to Facebook, with posts getting an average engagement rate of 1.22%​ (SocMed Dashboard)​.

TikTok

Growth: TikTok reached 755 million users globally in 2022, and the number is expected to grow​ (SocMed Dashboard)​.

User Activity: Users spend an average of 22.9 hours per month on TikTok​ (SocMed Dashboard)​.

Audience: In the US, over half of users aged 18-29 are on TikTok​ (Social Champ)​.

Twitter

Global Reach: Twitter ads can reach 544 million users worldwide​ (Social Champ)​.

Usage: Users spend more time on Twitter than on Facebook and Instagram, with significant engagement for news consumption​ (Social Champ)​.

Cross-Platform Usage: 87% of Twitter users also use Instagram​ (Social Champ)​.

Pinterest

User Demographics: Pinterest has 445 million users, with 60% being female and 40% male​ (Social Champ)​.

User Intent: 80% of users have discovered a new product on Pinterest​ (Social Champ)​.

Income Demographics: 45% of people with household incomes over $100,000 use Pinterest​ (Social Champ)​

YouTube

Active Users: YouTube has 2.9 billion monthly active users​ (Social Champ)​.

Engagement: Users spend an average of 48.7 minutes per day on YouTube​ (Social Champ)​.

Demographic: The largest age group on YouTube is 25-34, accounting for 21.1% of users​ (Social Champ)​.

LinkedIn

Professional Network: LinkedIn has 1 billion monthly active users, with a significant presence in professional and business communities​ (Social Champ)​.

User Base: The largest age group on LinkedIn is 24-35, making up 60% of its users​ (Social Champ)​.

Business Usage: LinkedIn is used by 96% of B2B marketers​ (Social Champ)​.

These statistics highlight the importance of each platform and can help you tailor your social media strategy to target your audience effectively. For more detailed insights and additional statistics, you can visit the original sources from SocialPilot, Hootsuite, and Social Champ​ (SocialPilot)​​ (SocMed Dashboard)​​ (Social Champ)​.