1. Sitelink Extensions

• Purpose: Direct users to specific pages on your website.

• Best Practices: Use relevant anchor text and highlight key offerings or categories.

2. Callout Extensions

• Purpose: Highlight unique selling points or benefits.

• Best Practices: Use short phrases (e.g., “Free Shipping,” “24/7 Customer Support”).

3. Structured Snippet Extensions

• Purpose: Showcase specific aspects of your products or services.

• Best Practices: Choose relevant headers (e.g., “Service Catalog,” “Product Categories”) and list details beneath.

4. Call Extensions

• Purpose: Allow users to call your business directly from the ad.

• Best Practices: Include a phone number with country code and use a compelling call-to-action.

5. Location Extensions

• Purpose: Display your business address alongside the ad.

• Best Practices: Ensure your Google My Business account is updated and verified for accurate location information.

6. Affiliate Location Extensions

• Purpose: Show nearby retail locations that sell your products.

• Best Practices: Use if you have physical stores or partners selling your products.

7. Price Extensions

• Purpose: Display pricing information for specific products or services.

• Best Practices: Include currency symbols and update regularly to reflect current prices.

8. Promotion Extensions

• Purpose: Highlight special offers or promotions.

• Best Practices: Specify promotion details (e.g., “Save 20% on all orders over $50”).

9. App Extensions

• Purpose: Encourage app downloads directly from the ad.

• Best Practices: Link to your app in Google Play or the App Store.

10. Lead Form Extensions

• Purpose: Collect leads directly from the ad without requiring users to visit your website.

• Best Practices: Customize the form fields and provide a clear incentive for submission.

11. Review Extensions

• Purpose: Showcase positive third-party reviews or awards.

• Best Practices: Use credible sources and include direct quotes or ratings.

12. Seller Ratings Extensions

• Purpose: Display aggregate ratings from customer reviews alongside the ad.

• Best Practices: Accumulate reviews through Google Customer Reviews, surveys, or other review platforms.

13. Dynamic Sitelink Extensions

• Purpose: Automatically generate additional sitelinks based on user search queries.

• Best Practices: Enable for broad campaigns to increase relevancy and engagement.

14. Dynamic Callout Extensions

• Purpose: Automatically add callout text relevant to user search queries.

• Best Practices: Enhance ad relevance and highlight specific features or benefits dynamically.

15. Automated Extensions

• Purpose: Automatically generated extensions that Google determines will improve ad performance.

• Best Practices: Monitor performance and adjust settings to prioritize high-performing extensions.

Tips for Using Extensions Effectively:

• Relevance: Ensure extensions align with ad content and user intent.

• Testing: A/B test different extensions to identify what resonates best with your audience.

• Monitoring: Regularly review extension performance metrics to optimize for higher CTR and conversions.

• Localization: Customize extensions based on regional or language preferences to enhance relevance.

By leveraging these Google Ads extensions strategically, you can maximize ad space, provide valuable information to users, and ultimately increase click-through rates and conversions for your campaigns.